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Copywriting: Text Structure

It really pays off to think about the structure of your piece before you actually start writing. The structure is the skeleton of your text: it will help the reader grasp the main idea of your text. In this post, I will give practical tips to help

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Getting The Most Out Of The WordPress Post Editor

By Nathan B. Weller Chances are that if you’re using WordPress then most of your time within the admin is in the WordPress post/page editor. It is, after all, where all of the content for your site is created. And yet, there are not a lot of

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Quicksprout Article: 8 Powerful Takeaways from Eye Tracking Studies

If you’ve never heard of eye-tracking, that’s ok. Just know…it’s important. It is the study of HOW people read, specifically websites. It has absolute effect on how we plan and build a website. Give the following article a read and enjoy…may it be helpful. – Edward A.

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Article: Website Reading: It (Sometimes) Does Happen, by Jakob Nielsen

(If you’re already a client, we’ve probably already talked about this. People DON’T read everything we put on a website, which is why it is critically important that we present content in scannable form. This doesn’t mean we omit details, but it does mean that we need

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Ray’s Barn Business Card Design

Rays Barn Business Card

Business cards designed for Ray’s Barn owner Ray Ehly, Jr. Ray’s barn provides recreational toy storage in the off-season in Perham, Minnesota.

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American Home Entertainment Banner

Brass Ring Multimedia - American Home Entertainment banner (image)

I’ve been providing WordPress website design and search engine optimization consulting services for American Home Entertainment (AHE), a Kearny Mesa, San Diego-based company specializing in custom design and installations for home theater, home automation, lighting control systems, security and surveillance systems. I’m helping them develop a WordPress-based website to

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Real Estate Fliers

Brass Ring Multimedia design: Real estate flier (Image)

Fliers designed for La Jolla real estate company.

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ALL 50 Corvette Business Cards

ALL 50 Corvette Business Cards

This has been a favorite project of mine. I enjoyed participating in Ray Ehly, Jr.’s roadtrip. He took museum delivery (at the Corvette Museum adjacent to the Corvette Plant in Bowling Green, Kentucky) of a brand-new, top of the line Corvette Z06. He then drove it in

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