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An effective website…within reach
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Our Process – The Brass Ring Difference

Our job is to build you an effective custom website that truly conveys what makes your business special and unique and moves your customers to act. This serves your customers with excellence while helping you to make money and grow your business. The Brass Ring Difference is about crafting your website to be the right site, an effective, secure site and then making sure you know how to manage and promote your content to stay relevant and do business effectively.

Proc-01

Getting To
Know You

Careful marketing and needs analysis ensures we understand you, your business, your goals, your clients, your industry and your competitors. We then tailor your website or blog to your specific needs and goals.

This process actually helps our clients with their overall business planning and other marketing…not just their website.

Proc-02

It Has To Be
Right

We build your website so that is has the look, feel and impact you need and want to reach your audience. Strong calls to action help maximize your sales funnel.

The right design, navigation and images make your site great and we build it so it’s easy for you to take over. 24/7 access to your website during development makes sure you’re in on the process.

Proc-03

It Has To Be
Effective

Considering the nature of your visitors, their needs and your business goals allows us to create intuitive navigation and layout which conveys your message and content well.

We also help you set up a workable plan to keep your website current, relevant, attractive and evolving.

Proc-04

It Has To Be
Secure

Spammers, hackers and even Murphy’s Law are at work and your website is vulnerable if no one is looking out for you.

We build your website better by fortifying WordPress with enhanced security features, automated back-up and anti-spam.

Proc-05

When It’s
Ready…GO!

When your styling looks great, your content is in place, your functions and features are up and running, we’ve helped you create a workable ongoing plan…when you’re ready, we take your site live! During our warranty period, we take care of updates and necessary maintenance so you can focus on using your business website.

And…with advanced SEO and analytics tools in place, you can watch your site’s actual performance so you can respond by adjusting your content as needed.

Proc-06

Training Makes
You Capable

1-on-1 website and marketing training means we show you how to properly manage your content so it does a great job for you…24/7, 365 days a year.

We teach you or your staff to use your brand new website and the online plan we’ve helped you develop to manage your content so your site evolves and remains relevant, useful and compelling.

Proc-07

Coaching Keeps
You On Track

After training, we continue to coach you at no additional cost to make sure that you are truly able to use what you’ve learned.

Reinforcing your training helps you use WordPress as the powerful marketing tool it is.

Proc-08

We Toss You
The Keys

Our mission is to empower your marketing in ways that no free or d.i.y. website ever has or can.

We’re invested in and care about your success…we’re here when you need us further.

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