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Article: Google Sucks All the Way to the Bank! By Jill Whalen (January 19, 2011)

Google Sucks All the Way to the Bank!

January 19, 2011

By Jill Whalen

Most of the time when I have a bit of a rant in the newsletter or elsewhere it’s because I’ve seen or heard things that bug me or are just plain wrong. Writing about it gets it off my chest and that’s usually the end of it. Unfortunately, that hasn’t been the case with the Dear Google rant I had back in Sept.

It’s not out of my system in the least.

In fact, the feelings I had in that “letter” are growing stronger every day. Most often I notice it when I analyze why certain pages show up highly in Google. It enrages me when I see many pages in the top 10 results that appear to have gotten there through anchor text comment spam. So I think to myself, “Write about it, you’ll feel better.” Then I remember that I already did write about it and I still don’t feel better.

So I tweet snarky comments to Matt Cutts, as well as leave them on Sphinn , but it only makes me feel worse for being mean to Matt, who is a nice guy.

Then I remember what I wrote many years ago in issue 038 of the High Rankings Advisor:

“If Google goes public in 2003…we will see it start to suck by 2004. By ‘suck,’ I mean ‘become like all the other engines.'”

I was wrong, in that it took a whole lot longer than one year to really start sucking, but suck it does.

We did see this coming.  (Click to read more on Jill Whalen’s website)

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