A friend of mine who runs technology giant Hewlett-Packard‘s business IT solutions division approached me wanting to create an ad campaign which featured his idea of a “cash faucet.” He wanted me to help him convey as a metaphor the idea that his division could create cash flow for his customers. This image was the result. The image was revealed
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This is a redesign project. ATS Computers, a San Diego-based custom PC manufacturer, suffered from “old logo syndrome.” Though I don’t believe that a logo has to be redesigned every 5 minutes like many do (why can’t things last sometimes?), this logo was achin’ to be updated. There are two additional “new” versions here: one for the steel plaques affixed
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