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Copywriting: Text Structure

Copywriting: Text Structure

It really pays off to think about the structure of your piece before you actually start writing. The structure is the skeleton of your text: it will help the reader grasp the main idea of your text. In this post, I will give practical tips to help you set up a nice and clear text structure. Read more: ‘why text

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Getting The Most Out Of The WordPress Post Editor

Getting The Most Out Of The WordPress Post Editor

By Nathan B. Weller Chances are that if you’re using WordPress then most of your time within the admin is in the WordPress post/page editor. It is, after all, where all of the content for your site is created. And yet, there are not a lot of blog posts out there helping users get the most out of this all-important

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Quicksprout Article: 8 Powerful Takeaways from Eye Tracking Studies

Quicksprout Article: 8 Powerful Takeaways from Eye Tracking Studies

If you’ve never heard of eye-tracking, that’s ok. Just know…it’s important. It is the study of HOW people read, specifically websites. It has absolute effect on how we plan and build a website. Give the following article a read and enjoy…may it be helpful. – Edward A. Sanchez Click HERE to read this article on Quicksprout by NEIL PATEL on APRIL 16, 2014

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Article: Website Reading: It (Sometimes) Does Happen, by Jakob Nielsen

Article: Website Reading: It (Sometimes) Does Happen, by Jakob Nielsen

(If you’re already a client, we’ve probably already talked about this. People DON’T read everything we put on a website, which is why it is critically important that we present content in scannable form. This doesn’t mean we omit details, but it does mean that we need to format and layout our content in such a way as to cater

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Ray’s Barn Business Card Design

Ray's Barn Business Card Design

Business cards designed for Ray’s Barn owner Ray Ehly, Jr. Ray’s barn provides recreational toy storage in the off-season in Perham, Minnesota.

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American Home Entertainment Banner

American Home Entertainment Banner

I’ve been providing WordPress website design and search engine optimization consulting services for American Home Entertainment (AHE), a Kearny Mesa, San Diego-based company specializing in custom design and installations for home theater, home automation, lighting control systems, security and surveillance systems. I’m helping them develop a WordPress-based website to replace their current site. I created the following banner using images of AHE’s

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Real Estate Fliers

Real Estate Fliers

Fliers designed for La Jolla real estate company.

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ALL 50 Corvette Business Cards

ALL 50 Corvette Business Cards

This has been a favorite project of mine. I enjoyed participating in Ray Ehly, Jr.’s roadtrip. He took museum delivery (at the Corvette Museum adjacent to the Corvette Plant in Bowling Green, Kentucky) of a brand-new, top of the line Corvette Z06. He then drove it in ONE CONTINOUS loop to “ALL 50” United States. (Yes, Hawaii and Alaska too.)

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